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User Experience &
Creative Direction



User Experience & Creative Direction



Strategic experience direction

Global automotive re-platform

Digital branded experience

Storytelling through digital

Reimagining mobile shopping

Other projects

Innovation &
Creative Technology



Innovation & Creative Technology



Enabling digital innovation

The future of banking

Connecting data, connecting people

A connected TV experience

Experience Mapping &
Service Design



Experience Mapping & Service Design



Analysing retail journeys

Moments in the automotive journey

Helping patients through service design

Designing the future of mortgages

Exploring the hotel customer lifecycle

A B2B experience map

Team Leadership &
Design Thinking



Team Leadership & Design Thinking


In this portfolio I’ve featured some of the projects I’ve been directly involved in, but as the head of the user experience team at DigitasLBi and an ECD overseeing the output for digital platforms and apps, I am responsible for the creative quality for most of our branded experience website and app projects. Leading a team of UX designers flexing to as many as 40, I manage and mentor creative minds of all levels, ensuring we're abreast of trends and informed about the future of digital experiences through frequent meet-ups, debates and field trips.

In addition to team leadership, I keep up with design trends by attending events, speaking at conferences and ensuring my teams have access to the most up-to-date research and methods to help us create amazing experiences for customers and clients alike.