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Team Leadership & Design Thinking


In this portfolio I’ve featured some of the projects I’ve been directly involved in, but as the head of the user experience team at DigitasLBi and an ECD overseeing the output for digital platforms and apps, I am responsible for the creative quality for most of our branded experience website and app projects. Leading a team of UX designers flexing to as many as 40, I manage and mentor creative minds of all levels, ensuring we're abreast of trends and informed about the future of digital experiences through frequent meet-ups, debates and field trips.

In addition to team leadership, I keep up with design trends by attending events, speaking at conferences and ensuring my teams have access to the most up-to-date research and methods to help us create amazing experiences for customers and clients alike.